The Marketing major offers a broad understanding and use of marketing skills to optimizing opportunities in target markets.
The Marketing major prepares students to identify consumers’ needs and wants, to manage products and services that provide value to the user, and to meet the organization’s objectives. Students study the principles that lead to sound marketing decisions. At the conclusion of the program, students will be able to analyze research data to identify target markets and to determine the impact of social, situational, and individual influences on consumers’ decisions. Students will also able to evaluate marketing plans that promote a brand and provide a cohesive message to a customer. Marketing students may enroll in the 4+1 MBA program during their senior year. This option enables students to graduate with two degrees in five years: a Bachelor of Science in Marketing degree and a Master of Business Administration.
Lisa Crews
